Clothing brands like Shein, Boohoo, and Princess Polly have taken the world by storm over the past few years. With online shopping triumphing over brick-and-mortar stores, these international fast fashion brands have emerged as some of the most popular clothing companies.
Alongside Shein, Princess Polly has reached the top of the market for Gen Z consumers, largely due to TikTok and YouTube try-on hauls. Princess Polly is ranked as the 5th most popular online shopping site for young consumers. Celebrity endorsements from Ariana Grande and influencers like Emma Chamberlain helped catapult Princess Polly—which is much more expensive than other fast fashion retailers—to the top of the market.
Shein has received a lot of criticism in recent years because of its unsustainable business model. The brand produces large amounts of clothing at very low prices (most below $15), raising questions about how it sources and produces its materials. But is Princess Polly any better?
Princess Polly is considerably more expensive than Shein. Earlier this year, a pair of Princess Polly jeans went viral on TikTok—but they cost $74, which is closer to high-end retail prices than fast fashion prices. Those higher prices suggest they may be ethically sourced and use higher quality materials. But the company is still considered an “ultra fast-fashion brand,” launching new collections regularly. In the United States, it made $58.2 million in sales in 2020 alone.
Princess Polly touts an impressive and comprehensive sustainability and ethics page on its site. The retailer joined the United Nations Global Compact this year and aligned its company goals with the United Nations Sustainable Development Goals.
More than 80% of Dissh styles are curated in-house, so they have some pretty unique pieces of clothing items you can add to your wardrobe.
Princess Polly’s name comes under the list of stores that strive to present a collection full of street style, pop culture, edgy fashion, and comfort that oozes class.
Always up to the latest fashion trends, street styling, and pop culture, Princess Polly stocks the latest designer trends, but at much lower costs.
Taking inspiration from this business model, many online stores like Princess Polly have come into existence, stocking the hottest trends.
From prom dresses to swimwear, winter sweaters to summer tops, vegan handbags, or luxury trainers, these stores are giving Princess Polly a run for its money.
Without further delay, Checkout the Sale at Princess Polly.
